Back to the Basics! Few SEO essentials you should be looking at

It has been made clear by now that basic Search Engine Optimization (SEO) is a necessary component for any successful website. The aim of every website owner nowadays is to have his website easily visible and ranking high with the big search engines like Google, Yahoo and Bing. This might sound like quite a simple task, but the landscape is becoming more and more competitive and there’s seems to be a lot of uncertainty on how to build a website in a way that will please both the visitors, as well as the big search engines.

Getting the clear picture for that can be a bit of a mystery for readers new to SEO, but there are few basic SEO essentials you can apply that will help you position your website and compete for a better visibility on web! Here’re few of them:

1– Indexed and accessible site

To ensure you get indexed in search engines it is very crucial to allow those engines to discover your pages on the site. Make it easy for spiders to crawl through your website by configuring and submitting both your (Sitemap.xml) and (Robot.txt) files to search engines.

 2- Unique and Updated Content

Unique and quality content is the very foundation for a website to be successful, so create a content strategy and keep it consistent.

Regularly updated content with relevant keywords makes search engines happy! What doesn’t make them happy on though is the stuffing and overusing of keywords that are irrelevant to your audience, beware of that.

3- Intelligent Link Building

Link Building is important because it is a major factor in how search engines ranks web pages. Search engines want to know you’re connected with other websites and content. Building Back links and Linking out to other pages is essential when it comes to search engine optimization, but be careful not manipulate search engines by building irrelevant link after link, Google’s algorithms are now far better at detecting link spams.

4- Friendly URLs and Consistent Domains

When creating your link, keep in mind SEO-friendly URLs. The usage of keywords in your URLs and file names, such as domain.com/digital-seo.html, can matter when it comes to boosting your SEO.

5- Unique and relevant titles and Meta Descriptions

A Page Title is one of the most important on-page SEO ranking factors and should be given the spotlight needed. Every page on your website should have unique title tag, ideally including relevant keywords and a maximum of 65-70 characters long.

The Meta Description tag won’t help you rank, Google announced that back in 2007, but it is still useful as it appears as the text snippet below your listing. Therefore, to entice the readers to click through your listing, make sure it is written clearly and includes the relevant keyword.

6- Great structured web site & brilliant User Experience

Good website structure is a must for both search engines and users. Make sure to create a structure that search engines will love and also a structure where users will  find what they want quickly with as few clicks as possible. It is also important to optimize your website across all different devices, so while working for a great desktop user experience, keep in mind mobile and tablet optimization.

Implementing the above strategies are just few among many optimization techniques needed to ensure a fully optimized website, but they are key essentials set to make your website stand out among the rest in the big battle of organic ranking. End of the day SEO, should always stay at the forefront of your online marketing strategy