Boost Your AdWords CTR with Google Sitelinks!

Raad March 23, 2014 PPC 0

Since Google introduced the Ad Site link feature, a lot of businesses have jumped on board to exploit this tool. Surprisingly, many other businesses on the contrary are still not taking advantage of this feature and running their PPC campaigns without utilizing Sitelinks. Using this tool can be very useful to optimize your PPC campaigns running on Google Adwords, but before I jump into the benefits of using this feature, let’s just go through an overview on Google Sitelinks.

What is this tool about?

Google Sitelinks is a PPC management tool that allows you to add extra URLs to any of your campaigns running in Google Adwords allowing customers to find what they are looking for more easily. So imagine if you are running PPC campaigns for a huge website that is full of different topics, categories or ranges; through Google Sitelinks you will have the privilege to go beyond one single URL going to landing page and add few extra URLs that can lead customers to most popular or most valuable pages of your site.

Not only that, enhanced campaigns in Google Adwords have now done a little spruce up to Sitelinks by adding descriptions. Additional information and greater detail could now be added to flesh out your Sitelinks and allow searchers to find links more useful and relevant when they see your ad.

The implementation of this feature is fairly easy. When you add a new site link in your Adwords campaign, Google provides you with a Description field. Through this field, you can describe your Sitelinks in more detail, provide a special promotion, or even give a call to action to the searchers.