4 Link Building strategies you might want to consider
Putting together successful link building strategies is just one part of what can only be described as a minefield in tackling SEO techniques. Having said that, I believe link building is among the top essential techniques that any digital marketer should be considering when going through search engine optimization strategies. Link building is about developing your competitive position in the digital marketplace and ensuring you are continuously increasing the number and quality of links to your page.
With search engines updating their search ranking algorithms over the last 2 years, the techniques for developing effective links have changed dramatically. So if you are still using outdated link building techniques such as purchasing cheap links or automated directory submissions,it would be good to step back a bit and reassess your linking strategy. There are various strategies in link building; here’re few essentials I believe you should be looking at:
1- Viral & Well Written Content
As we always hear in many SEO discussions, “Content is King”! You might be surprised that one of the most effective ways of building links is to prepare good, well written content that visitors would want to read, share and discuss. Viral content creation includes the continuous practice of publishing highly valuable, highly shareable content. Social Media can also increase the effectiveness of viral campaigns allowing you to gain more and more exposure every time your content is shared, liked or retweeted.
2- Guest Posting
Guest posting technique includes drafting an article that will be posted on another person’s/ company’s website. It can be helpful in link building and referral traffic to your site, but you need to be very careful! Flooding other websites with spammy articles filled with irrelevant links wouldn’t add any value to your tactics. To maximize the value of this technique, work with well-known, highly regarded sites and make sure to send only your quality, unique, user-friendly content to these sites. Think of guest blogging as a primarily brand building effort technique rather than a direct way to build links for SEO benefit.
3- Interlink
It’s probably not the first thing you would want to hear when you look into link building but internal links are among the most important components of a solid link building strategy. It’s important to make sure your own website links to other pages within your site in a structured and logical way allowing search engines to crawl easily and index correctly. Internal linking is key way to promote your most important pages and indicate to search engines which pages are high priority.
4-Research Competitors
Competitor link analysis is an essential step in any link building campaign. It is a great way to gain insight on a tidy list of high opportunity links available in your industry. If they can be there, so can you!
It is good to keep in mind that building an effective link strategy is an ongoing process and will require some time and resources. End of day, if you dedicate the time to do things in the proper methodology, there is no doubt you will succeed.
