Author: Raad

Digital Marketing Insights

branded terms

Why on earth would anyone bid on their own brand terms!

  In my career, I have almost lost count on the amount of times people ask me “Why would I pay money for my brand to show up on search when I am organically ranking on top of the page on Google search!!!” To be fair, from the surface level, their argument might appear to…
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March 4, 2014 0

Irresistible Subject lines that won’t be ignored!

  Think of a subject line as your outer envelope, if you don’t entice your reader to discover what’s inside, they’ll never see your pitch. One of the best ways to maximize the response to your emails over time is to place familiar and motivating information into every email subject line and header you send…
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March 1, 2014 0