Sales and marketing are two key departments in any business, and they both play a critical role in driving revenue. However, these departments often work in silos, with little communication or collaboration between them. This lack of alignment can lead to missed opportunities, wasted resources, and lost revenue. To maximize your organization’s revenue potential, it’s…
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Account-based marketing (ABM) is a highly effective approach for generating demand and revenue. Unlike traditional marketing, which casts a wide net, ABM focuses on a small set of high-value accounts, tailoring marketing efforts to meet their specific needs. However, one of the biggest challenges businesses face when implementing an ABM strategy is identifying which accounts…
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In today’s competitive B2B landscape, it’s not enough to have a great product, service or solution. To attract and retain customers, businesses need to have a steady stream of high quality leads and opportunities. That’s where demand generation comes in. Demand generation is the process of creating interest and awareness in a company’s products or…
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Creating a seamless user journey and an integrated customer experience is surely the ultimate goal of every marketer. However, with new devices and digital channels constantly evolving, the marketing landscape is continuously becoming more complex. And as people change their behaviors, marketers will need to react. Instead of taking the multi-channel route, businesses are…
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It is with no doubt now that Social Media channels are essential channels when it comes to lead generation. Whether you are B2B or B2C business, social networks are now fundamental channels to shape and evolve your customer journey strategies. But the focus of this article is not write about the significance of social…
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