A while ago whilst taking the Squared Online Course developed by Google, I came across the Content Marketing Matrix tool which I believe could be very useful for all online marketers to build balanced campaigns and create compelling content. The Content Marketing Matrix focuses on the four main purposes of content and these are to…
Read more
The beauty of Digital Marketing lies in the fact that nearly everything can be tracked and Key Performance Indicators (KPIs) are quite useful metrics to help businesses understand how they are doing against objectives. The right set of KPIs will allow Digital Experts to shine light on performance and highlight areas that need attention.
A/B split testing is a great conversion optimization technique that is used to make sure you are providing your audience with the best user experience and turn your hard won organic traffic into something more. But whether you are aiming for more email sign ups, lead generation or extra purchases, it is very important…
Read more
Email marketing is a proven method for building long-term relationships; but with emails largely restricted to your existing customer list, reaching a wider target audience using emails could somehow be a challenging task. To increase reach, Digital Marketers need to constantly update their database and add fresh contacts to their lists. But coming up…
Read more
If one day you decide to jump into the world of Paid Search and use Adwords Advertising, there’s one essential metric that will eventually pop up in almost every PPC improvement strategy you’ll come across; it’s the all important factor called “QUALITY SCORE”! Understanding Quality Score is fundamental for the success of your paid…
Read more