Email marketing is a proven method for building long-term relationships; but with emails largely restricted to your existing customer list, reaching a wider target audience using emails could somehow be a challenging task. To increase reach, Digital Marketers need to constantly update their database and add fresh contacts to their lists. But coming up…
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Over the years, Facebook has managed to introduce multiple targeting features that have helped advertisers drill down the audience for their ads. Advertisers have gained a lot more control over their ads with plenty of targeting options such as age, gender, location, behavior, interest…you name it! All these targeting options seem amazing features to…
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The way your customers read their mail has drastically changed with the introduction of smart phones and tablets in the last couple of years. According to Litmus, an average of 40% of all emails is now being read on mobile, a number that is not very surprising except for the rate at which it is…
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Think of a subject line as your outer envelope, if you don’t entice your reader to discover what’s inside, they’ll never see your pitch. One of the best ways to maximize the response to your emails over time is to place familiar and motivating information into every email subject line and header you send…
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