A while ago whilst taking the Squared Online Course developed by Google, I came across the Content Marketing Matrix tool which I believe could be very useful for all online marketers to build balanced campaigns and create compelling content. The Content Marketing Matrix focuses on the four main purposes of content and these are to…
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A/B split testing is a great conversion optimization technique that is used to make sure you are providing your audience with the best user experience and turn your hard won organic traffic into something more. But whether you are aiming for more email sign ups, lead generation or extra purchases, it is very important…
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When it comes to Search Engine Optimization techniques, the page title tag is a simple but yet important on-page SEO factor to be considered when optimizing your site. Having the right optimized title tag can be one of the main factors to help you skyrocket your site’s traffic and rank high with the big…
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Putting together successful link building strategies is just one part of what can only be described as a minefield in tackling SEO techniques. Having said that, I believe link building is among the top essential techniques that any digital marketer should be considering when going through search engine optimization strategies. Link building is about…
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It has been made clear by now that basic Search Engine Optimization (SEO) is a necessary component for any successful website. The aim of every website owner nowadays is to have his website easily visible and ranking high with the big search engines like Google, Yahoo and Bing. This might sound like quite a simple…
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