If one day you decide to jump into the world of Paid Search and use Adwords Advertising, there’s one essential metric that will eventually pop up in almost every PPC improvement strategy you’ll come across; it’s the all important factor called “QUALITY SCORE”! Understanding Quality Score is fundamental for the success of your paid…
Read more
Writing a catchy and creative ad copy is an important factor defining the success of your paid search campaign. It is an important skill that can only be mastered through repetition, testing and continuous monitoring. Having said that, there are 4 vital points that you should always consider and keep in mind whilst writing…
Read more
Since Google introduced the Ad Site link feature, a lot of businesses have jumped on board to exploit this tool. Surprisingly, many other businesses on the contrary are still not taking advantage of this feature and running their PPC campaigns without utilizing Sitelinks. Using this tool can be very useful to optimize your PPC campaigns…
Read more
In my career, I have almost lost count on the amount of times people ask me “Why would I pay money for my brand to show up on search when I am organically ranking on top of the page on Google search!!!” To be fair, from the surface level, their argument might appear to…
Read more